A marketing technology lead salary depends on the position’s skills and experience. In general, these professionals have experience in consulting, business relationship management, and MarTech capabilities. They must also Marketingproof possess systems thinking and execution skills. In addition, they should be adept at understanding the latest trends and technologies and be comfortable working in a rapidly growing company.
As the role’s responsibility and importance to the company grow, so does the pay. A typical marketing technology lead makes $71,000 per year, or $34 per hour. This amount is 7% more than the national average. However, this salary can vary significantly, depending on the company and location. Some employees in this role make as much as $153,000 per year.
Marketing technologists use technology to increase the effectiveness of marketing campaigns. These professionals must remain networldking52 knowledgeable about changes in the market, marketing, and technology to be effective. They must have good communication skills and be able to lead and collaborate with others. These roles require both hard and soft skills. To succeed in a marketing technology role, one must have a high level of education and training.
Marketing technology managers are responsible for developing and implementing strategies and implementing new technology in their organization. They participate in business development meetings and suggest solutions for business thedailynewspapers problems. They also collaborate with the sales department to improve lead flow, conversion, and follow-up. Marketing technology managers also train other departments on new tools and processes, manage marketing technology budgets, and oversee internal workflows and processes.
Marketing technology professionals can also be grouped into different categories. For example, there is the account-based marketing manager, which focuses on reaching target accounts. Another type of marketing technology manager is the tvwish conversational marketer, who manages chatbot software and creates content for social media channels. Another job title is the events marketing manager, which is responsible for running events and ensuring they are profitable.
A marketing technology job description requires a bachelor’s degree, at least two years of experience in a related role. They must also r7play have a broad understanding of online marketing, e-commerce, and data analytics. In addition, they must have advanced computer skills and significant experience with digital tools. They should also be able to build editorial calendars and handle social media and e-newsletters.